ETSY

FEATURE INTEGRATION | IOS

An e-commerce application focused on handmade or vintage items and craft supplies.

OVERVIEW

Etsy Customize easily identifies sellers who create customized products and allows buyers to request for artists to make items to order.

METHODS

Surveys, User Interviews, Personas, Sketching, Wireframes, Rapid Prototyping, Usability Testing

TEAM

Anny Lui
Cynthia Maldonado
Zinnia Farrell

ROLE

Researcher, Interaction Designer & UI Designer

SCREENER
SURVEYS

USER
INTERVIEWS

RESEARCH
SYNTHESIS

USER RESEARCH

With the goal of identifying user needs, goals, wants and behaviors in mind, our team conducted 4 user interviews with Etsy buyers and sellers. We synthesized via an affinity map to identify emerging trends.  Our major insights were distilled into three personas as seen abbreviated below.

"There are some products where a little tweak would make it perfect, and some products where it might take more to customize it."

THE PROBLEM

Users go to Etsy to find unique and specific products. They have trouble easily finding Etsy sellers that can meet all their requirements for a customized product.

How might we streamline the process of connecting buyers to the right sellers for their specific needs?

RAPID
PROTOTYPING

USABILITY
TESTING

DESIGN
ITERATIONS

DESIGN STUDIO & FEATURE PRIORITIZATION

Our team ran a design studio to ideate as many possible solutions to the problem as possible. We created a MoSCoW matrix to prioritize what we would develop first. We created a customized home screen for discovery and inspiration. It is important to the user to feel like they can communicate with the artist and that will live in the chat feature. We included "customized" into the search navigation which allowed buyers to easily identify sellers that customize products.

"There’s a lot of selection, which is important. I like having choices to look through online."

INTRODUCING CUSTOM REQUESTS

We implemented a feature to allow buyers to create their own custom item request for artists to make to order. This allows the user to get their order fulfilled to their specifications. Create a customized home screen for discovery and inspiration. It is important to the user to feel like they can communicate with the artist and that will live in the chat feature. Sketches from design studio seen below.

FUTURE DIRECTIONS

Determine at what point will the buyer will get overwhelmed with accepted requests and how we will filter those results. Develop this feature on the sellers side and implements into the Etsy seller app and test how the sellers are responding to it.